Promotional Specialist, Prison Industries
California State Personnel Board Specification
Definition
Under general direction, to plan, organize, and direct the Prison Industry Authority's advertising program, including the preparation of Prison Industries' product catalogs and promotional materials; develop promotional materials and written copy; act as color consultant to Prison Industries; and to do other related work.
Typical Tasks
Plans, organizes, and directs the coordination and preparation of product catalogs and promotional materials; originates and creates concepts for catalog design; develops promotional material appropriate for the advertisement of products; develops layout design; supervises the development of catalogs and promotional material from creation to completion; develops advertising and other promotional copy; provides technical supervision for photographic work by institution or contract photographers in the development of material; provides technical supervision of inmate or contract artists creating line drawings and other nonphotographic illustrations; develops and coordinates display concepts and creation of display material; acts as design and color consultant on Prison Industries' product development; conceives and creates color rendering for sales promotion in conjunction with prestige installation; performs effective liaison with other State agencies and private enterprises relating to the preparation and completion of catalogs and promotional material; assists in the development and maintenance of a catalog numbering system for use in conjunction with electronic data processing systems; prepares reports; assists in the development and coordination of promotional materials as required by other Prison Industry Authority functions (annual report, newsletters, etc.).
Minimum Qualifications
Experience: Five years of experience in a position responsible for the preparation of promotional material, which must have included substantial experience in art design and layout, and copywriting. and Education: Equivalent to graduation from college, preferably with a major in Journalism-Advertising or Commercial Art. (Additional qualifying experience may be substituted for the required education on a year-for-year basis.)
Knowledge and Abilities
Knowledge of: Materials, methods, and procedures used in the development of catalogs and promotional material; the field of commercial art and its application to the field of advertisement; display techniques, product design elements, advertising copy, and color application.
Ability to: Create artistic concepts, and apply artistic knowledge to the advertisement of products through publications; create and appraise product designs and correct color applications; coordinate the activities of a number of agencies involved in the preparation of publications; write creatively; think clearly, analyze situations and take effective action.
Special Personal Characteristics
Normal vision or vision corrected to normal by glasses; freedom from color blindness; capacity for independent and creative thinking.
