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ABOLISHED 11/20/2014 PER PAY LETTER 15-08 - Special Representative, Department of Veterans Affairs (5589)

ABOLISHED 11/20/2014 PER PAY LETTER 15-08 - Special Representative, Department of Veterans Affairs

California State Personnel Board Specification

  • Schematic Code: LZ25
  • Class Code: 5589
  • Established: 02/20/1969
  • Revised: --
  • Title Changed: --


Under general direction of the Director of Veterans Affairs, to develop and evaluate programs for providing information to the public concerning State veterans' entitlements and benefits; to advise the Director on public information and public relations problems related to departmental operations; to assist the Director with special public and community relations projects; and to do other related work.

Typical Tasks

Advises the Director and members of his/her staff on programs, policies and procedures related to communicating information about State veterans' entitlements and benefits; analyzes public understanding of State veterans' programs and determines the need for further education and information; advises the Director and his/her staff on methods and techniques for most effective execution of information programs; utilizes a wide variety of communication media to achieve information objectives; consults with the Director and his/her staff on the information aspects of proposed legislation and administrative problems; evaluates the effectiveness of the Department's information and public relations programs and recommends changes as appropriate; contacts individuals and veterans' organizations to inform them of and to enlist their support for particular projects; as the Director's personal representative, assists him/her with special projects to develop community interest in returning veterans, with special emphasis on amputees and other wounded veterans, and to stimulate the undertaking of community sponsored activities toward rehabilitation of returning veterans; assists the Director with other special public and community relations projects which are veteran-oriented; supervises the furnishing of re search material to interested parties on request; makes speeches before various groups; writes letters and reports.

Minimum Qualifications

Experience: Three years of a combination of public information and public relations experience, including public speaking which must have included one year in work involving veterans[ programs or benefits. This experience must have developed the ability to appraise public opinion and to devise and carry out programs of communication and personal representation to secure public understanding and community participation. Publicity and advertising experience, although an integral part of the above requirement, will not alone be considered qualifying. (Experience in the California state service applied toward this requirement must include at least one year performing duties of a class with a level of responsibility comparable to that of Assistant Information Officer.) and Education: Equivalent to graduation from college. (Additional qualifying experience may be substituted on a yesr-for-year basis.)

Knowledge and Abilities

Knowledge of: Community resources and activities designed to provide assistance and special benefits to veterans; purposes, organization, and activities of the California Department of Veterans Affairs; processes of community and group interaction relating to veterans' programs; fundamentals and media of communication; public relations principles and practices; the Department's Affirmative Action Program objectives; a manager's role in the Affirmative Action Program and the processes available to meet affirmative action objectives.


Ability to: Utilize State and local community resources in developing new and creative approaches in community sponsored programs to meet the readjustment and rehabilitation needs of veterans; convey information to others, orally and in writing, in a clear, concise and convincing manner; use various media of communication effectively; develop new and imaginative approaches in presenting material and disseminating information to the public; establish and maintain cooperative relations with representatives of the press, radio, television, special interest groups, military service and community organizations and with others contacted in the course of the work; research and evaluate public opinion on matters related to veterans' welfare; plan, develop, execute and evaluated information programs designed to meet departmental needs and objectives; analyze situations accurately and take effective action; speak effectively to groups; effectively contribute to the Department's affirmative action objectives.

Special Personal Characteristics

Understanding attitude toward veterans and the problems of disability, rehabilitation and readjustment to civilian life; capacity for assuming progressively greater responsibility; emotional stability under stress; willingness to travel on a statewide basis and to work unusual hours.

  Updated: 10/12/2017
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