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Under the administrative direction of the Deputy Director, Sales Division, manages and administers the field sales operations, telemarketing, and distribution operations within an assigned geographic area; develops, implements, and monitors complex sales programs and policies to assure the recruitment and maintenance of a statewide retailer network; provides expertise and direction to the sales and telemarketing force in service and sales techniques to accommodate a wide variety of retailers; and insures absolute accountability of Lottery products in the distribution process.
Manages, plans, organizes, and directs all field operations activity including sales, telemarketing and distribution through subordinate managers; assists and advises the Deputy Director, Sales Division, relative to State field operations and development; develops, implements and interprets operation policies relative to the efficient performance of the Field Operations staff; administers all field operation functions including establishing sales/revenue goals, operation budgeting, strategic planning, staffing, training, product distribution, supervision and progress evaluation; monitors and reviews sales activity and develops plans to correct problems; develops, as a member of the Sales Director's management team, Lottery gaming programs/products and advertisement campaigns as well as creative and innovative marketing/merchandising techniques for retailers and consumers; develops marketing strategies to increase sales; investigates and responds to sensitive complaints and inquiries stemming from retailers, consumers and public officials regarding Lottery rules, policies and procedures.
Education: Equivalent to graduation from college with a Bachelor of Science Degree in Business Administration, or a closely related major. (Additional qualifying experience may be substituted for the required education on a year-for-year basis. A higher level business degree may be substituted for the Bachelor of Science degree.) and Either I Experience: One year of experience in the California state service performing the duties of a Regional Manager, California State Lottery, or Retail Marketing Manager, California State Lottery.
Two years of experience in the California state service performing the duties of a District Manager, California State Lottery.
More than five years of increasingly responsible management experience related to the wholesale sales field including establishing and servicing accounts, at least two years of which shall have included managing a sales staff. (Experience in the California state service applied toward this requirement must include two years performing the duties of a class with a level of responsibility not less than that of a District Manager, California State Lottery.)
Knowledge of: Principles, practices, and trends of wholesale sales, product marketing, merchandising and business administration; marketing, telemarketing and distribution management; goals and policies of the administration and the Director governing Lottery operations; program management and program evaluation; principles and practices of program budgeting and personnel management; Department's Affirmative Action Program objectives; a manager's role in the Affirmative Action Program and the processes available to meet affirmative action objectives.
Ability to: Develop sales quotas and marketing plans for retailers, regions and districts, and direct an effective distribution program; analyze marketing and sales data, develop successful programs, and recommend a variety of methods to increase sales of Lottery products; maintain effective public relations with licensed retailers, the public and others through subordinate staff and establish and maintain the confidence of those contacted during the course of work; communicate effectively and present information and ideas both orally and in writing; reason logically and creatively and utilize a variety of techniques to resolve complex managerial problems; develop and effectively utilize all available resources and manage a complex statewide program and establish and maintain priorities; consult with and advise top level management and others on a wide variety of Lottery program issues; supervise, motivate, evaluate and train subordinate staff and conduct meetings; effectively contribute to the Department's affirmative action objectives.
Possession of integrity, honesty, tolerance and tact, maturity and reliability; awareness and acceptance of the various racial, ethnic and cultural differences; a neat personal appearance; willingness to travel and to perform work requiring irregular hours; satisfactory record as a law-abiding citizen and possession of a valid California driver's license.
Pursuant to Government Code Section 8880.71, persons convicted of a felony or any gambling-related offense are disqualified from employment with the California State Lottery and are, therefore, not eligible to be examined for, or be appointed to positions in this class.
Pursuant to Government Code Section 8880.38, all persons successful in an examination for this class shall be required to undergo a thorough background investigation prior to appointment.